Abysse Branding

THE BRIEF

For this class brief I was tasked with creating a brand for the imaginary company Abysse, a tinned fish company.

THE CONCEPT

Abysse is a brand that's goal is to create high quality, but new and innovative flavors using traditional preservation methods. They aim to ethically source all of their materials. Their brand values quality, tradition, sustainability as well as innovation and creativity. Each type of tinned fish they sell is of extreme quality and a unique combination of flavors to delight their customers. Their brand is experimental, unique, playful and delightful.

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